Today, we will talk about demographics. How do you define yourself? What can advertisers do to get your attention?
Different stations have different target audiences (demographics):
-Lifetime for Women
-BET (Black Entertainment Television)
-MTV
-Spike TV
-Nickelodeon
demographics.pdf |
targetedcommercials.pdf |
Homework: Commercial Dig. You will watch a TV show and record the commercials you see throughout 1 show. Due by Thursday, September 19.